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H&M

Verified

Fashion and quality at the best price

Online ShoppingStockholm, SEhm.com
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Reviews (9,197)

GJ
George Jenkins
Oct 15, 2026

Everything arrived in one box

Received a free sachet of samples with my fashion order, which was a thoughtful marketing touch. Product listings included real customer photos, and the color I received matched what reviewers posted.

EH
Ethan Harris
Oct 16, 2026

Account was banned without reason

Site charged me, sent a confirmation, and then two weeks later canceled the order with no explanation. Marketplace seller shipped a counterfeit of a well known brand and the platform defended the seller for days.

CM
Cian MurphyVerified
Oct 15, 2026

Quality beyond the price

A seller on the marketplace included a handwritten thank you note that made the small purchase feel considered.

EH
Evie Henderson
Oct 16, 2026

Good price, uneven quality

Product listing said leather but the material tag inside said synthetic blend, which is a minor misdescription. The site is solid on desktop but the mobile version hides filters in a weird submenu. Return label was prepaid but required me to print at a store, which not everyone has easy access to.

MM
Maeve Mulligan
Oct 14, 2026

Fabric feels premium

I filtered by material, price, and color at once and the search actually surfaced relevant results.

JM
Juno Morgan
Oct 16, 2026

Loved every single item

Supplier transparency notes list the factory region on many products, which helps me shop more intentionally. I filtered by material, price, and color at once and the search actually surfaced relevant results.

AQ
Alexander QuinnVerified
Oct 14, 2026

Loyalty points actually worth it

I found a trusted marketplace seller through their verified badge program and have reordered from them four times. Found several products I had been searching elsewhere for weeks on a single search here.

AH
Aidan HopkinsVerified
Oct 14, 2026

Discount code finally worked

Fashion edits on the homepage reflected the season and climate for my region rather than a generic feed. Boxed cold items arrived still cold even in warm weather, which told me their fulfillment is well run.

ET
Emily Thompson
Oct 13, 2026

Hassle free exchange

Live inventory per store near me helped me pick up same day rather than wait on shipping. Loyalty tier perks included free returns and birthday discounts that I actually remembered to use. App performance has been smooth across both of my phones with no random logouts or cart resets.

RP
Róisín PriceVerified
Oct 14, 2026

Model photos were honest

Prices during their clearance event were legitimate drops rather than inflated originals, which built real trust.

LS
Luis ScholzVerified
Oct 15, 2026

Checkout saved my addresses

The sizing recommendation tool actually learns from my previous returns, which has reduced my exchange rate. A fit prediction tool suggested a size up for a specific brand and it was exactly right.

HS
Henrik SchreiberVerified
Oct 14, 2026

Return label never emailed

Order confirmation arrived but shipping updates never did, and the parcel just appeared one day with half the items.

MM
Maja Marti
Oct 13, 2026

Shipping cost was fair

Checkout clearly displayed estimated duties for an international order so there were no surprises on delivery.

JS
Jördis Schmitt
Oct 12, 2026

Reviews on site were trustworthy

A promo code applied automatically at checkout and stacked with my loyalty points for a bigger discount.

KA
Konstantin Albrecht
Oct 14, 2026

Payment options cover everything

A fashion stylist chat recommended three pieces that worked together and I bought all three happily. App push notifications are opt in and granular rather than spammy, so I actually use them. Received a hand written note explaining a minor delay with a small credit for the inconvenience.

EG
Emily Grimm
Oct 12, 2026

Early access was worth it

A fit prediction tool suggested a size up for a specific brand and it was exactly right.

VW
Verena Wagner
Oct 13, 2026

Decent haul for sale season

A marketplace seller was great, another seller on the same order never shipped the item at all. Returns were free up to a point but the second return in a month triggered a fee I did not expect.

TL
Thomas LangVerified
Oct 13, 2026

Honest size recommendation tool

Delivery courier texted me a two hour window and arrived in the first thirty minutes. Received my parcel from an abroad warehouse within five days with no customs friction at all.

ED
Erin Donnelly
Oct 14, 2026

Order status always current

Guest checkout worked without forcing me to create an account, and later I claimed the order to my profile easily.

CW
Claire Walker
Oct 13, 2026

Checkout defaulted to cheapest shipping

I earned enough points on a single haul to cover shipping on my next three orders. Checkout defaulted to the cheapest shipping instead of upselling express, which felt refreshingly honest.

RT
Ren TianVerified
Oct 12, 2026

Marketplace dispute was fair

Honestly impressed that a flash sale item was still in stock when I checked back an hour later. I bought a pair of jeans in two sizes to compare and the returns process did not penalize me.

MS
Meirong SuVerified
Oct 11, 2026

Checkout was effortless

App dark mode is finally comfortable to shop in at night without blinding me. Honestly impressed that a flash sale item was still in stock when I checked back an hour later. Loyalty tier perks included free returns and birthday discounts that I actually remembered to use.

HN
Hiroko NishidaVerified
Oct 11, 2026

Shipping faster than promised

Packaging was gift ready without me asking, which saved me a trip to find wrapping paper. Had an issue with a marketplace seller and the platform resolved it in my favor within a day.

SC
Sakura ChibaVerified
Oct 12, 2026

Fit was spot on

An order was split across two warehouses but arrived on the same day thanks to coordinated dispatch.

XY
Xiang YinVerified
Oct 13, 2026

Product matched the listing

Price dropped two days after I bought and they automatically refunded the difference without me asking. Rewards points posted the day after delivery and were usable immediately rather than waiting a billing cycle. Customer service called me back after a chat ticket to confirm the resolution, which felt very old school and kind.

SC
Shun ChangVerified
Oct 11, 2026

Customer chat solved it

A sold out item restocked and I got the alert in time to grab it before it disappeared again. Finally a marketplace where seller ratings include timeliness of shipping and response quality.

HZ
Hao ZhugeVerified
Oct 10, 2026

Boxes arrived without damage

A customer service agent proactively offered a credit when they saw a weather delay on my shipment. Finally a department store site that lets you shop by petite, tall, and curve filters that actually work.

DY
Dan YuwenVerified
Oct 11, 2026

Smooth from cart to door

I ordered a dupe of a trending look and the quality matched designer pieces I own at a fraction of the cost.

TH
Tae-ho EomVerified
Oct 12, 2026

Great value for the haul

A gift receipt option hid the price without me having to call ahead to arrange it.

DB
Daisy BarnesVerified
Oct 10, 2026

Became my default shop

Reviews on each listing were sortable by fit, size, and height, and that detail saved me from a bad buy. Wishlist syncing between the app and the website meant I could add items on my phone and buy on my laptop.

AY
Ayumi YamadaVerified
Oct 11, 2026

Filters actually make sense

Site accessibility is great, the screen reader labels on filters and prices were accurate. A membership trial converted me because the free shipping threshold is actually realistic.

MM
Masako MitsuiVerified
Oct 12, 2026

Guest checkout was painless

Finally a department store site that lets you shop by petite, tall, and curve filters that actually work.

AO
Aoi OzawaVerified
Oct 11, 2026

Marketplace sellers were vetted

Really appreciated the option to consolidate shipments to reduce packaging and courier trips. A sold out item restocked and I got the alert in time to grab it before it disappeared again. Checkout defaulted to the cheapest shipping instead of upselling express, which felt refreshingly honest.

TN
Tsuyoshi Noguchi
Oct 11, 2026

Clearance deals were legit

Fabric quality honestly exceeded the price point, especially after a cold wash it still held its shape. Live inventory per store near me helped me pick up same day rather than wait on shipping.

RS
Riku Saito
Oct 11, 2026

Cheap fabric, high price

My wishlist disappeared overnight along with months of saved items and the help center shrugged it off. Marketplace seller ghosted me after taking payment and the platform took two weeks to intervene. Customer service closed my ticket as resolved without actually resolving the missing items in my shipment.

NL
Ning LongVerified
Oct 9, 2026

Flash sale actually had stock

Order arrived in biodegradable mailer that broke down in my compost in under a month. I bought a gift and the recipient could initiate the return directly without a receipt or my involvement.

LY
Lian YanVerified
Oct 9, 2026

Supplier transparency impressed me

A damaged item was replaced without me having to return the broken one, which saved time and shipping waste.

HY
Haoyu YiVerified
Oct 10, 2026

Quick refund to card

I bought a pair of jeans in two sizes to compare and the returns process did not penalize me.

DO
Darragh O'NeillVerified
Oct 9, 2026

Price alert feature saved money

My order was repackaged inside a sturdy outer box, so even the fragile ceramics inside arrived perfectly intact. I earned enough points on a single haul to cover shipping on my next three orders.

LD
Lily DavidsonVerified
Oct 8, 2026

Fashion edit was perfectly curated

An out of stock item notified me within hours of restock and the alert was not duplicated across channels. A seller on the marketplace included a handwritten thank you note that made the small purchase feel considered.

BB
Bastian BurkhardtVerified
Oct 9, 2026

Customer service called back

I made an exchange for a smaller size and the replacement shipped the same day the return was scanned. Found a department store that still carries hard to find brands at reasonable prices.

JK
Johanna KrügerVerified
Oct 9, 2026

Sizing finally runs true

Boxes arrived with void fill that was paper based rather than plastic, which was a small but welcome detail.

SB
Simone Beck
Oct 9, 2026

Exceeded my cart expectations

Tracking updates pinged my phone at pickup, out for delivery, and dropoff, and all three were accurate.

MW
Michael WolffVerified
Oct 9, 2026

Easiest reorder experience ever

App push notifications are opt in and granular rather than spammy, so I actually use them. Site accessibility is great, the screen reader labels on filters and prices were accurate.

AS
Anna Schneider
Oct 9, 2026

Delivery window held perfectly

Fashion recommendations in the app finally stopped showing items I had already bought, which is a small win. A promo code applied automatically at checkout and stacked with my loyalty points for a bigger discount.

MH
Monika Huber
Oct 8, 2026

Refund took eight weeks

Order arrived with a packing slip for a completely different customer, raising obvious privacy concerns.

MG
Moritz Groß
Oct 7, 2026

Item arrived broken

Received a damaged item and the replacement they sent was damaged in the exact same way. Customer service is a chatbot wall that loops me through the same five options with no path to a human.

GS
Günther Schweizer
Oct 9, 2026

Charged twice for one order

My order was marked delivered a week ago and still has not arrived, with no sign of it in tracking escalation. A promo code advertised sitewide refused to apply to anything I actually wanted to buy.

IB
Isabella Braun
Oct 9, 2026

Refund came eventually

A promo code worked but then disappeared from my cart after I logged back in later.

NR
Noah RothVerified
Oct 8, 2026

Live chat was lightning fast

Loyalty tier perks included free returns and birthday discounts that I actually remembered to use. Price dropped two days after I bought and they automatically refunded the difference without me asking.